A common problem we hear from accountants is, “I’d like to do more app advisory, but I don’t know every app.”

The pain is real. There are thousands of tools out there, and it can feel risky to even start the conversation when you don’t want to give the wrong advice.

The solution is realising that app advisory isn’t about knowing tools. It’s about understanding the business. Accountants already ask the right questions about goals, processes, and pressure points. The apps are just the context around that.

You can add real advisory value without becoming a tech expert.

When clients feel heard and understood, referrals improve, decisions get clearer, and trust deepens. This video breaks down how that works in practice.